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Design an Unforgettable Keynote Show in 5 Days
PRESENTED BY
Carmen Sederino
Day by day, you'll find the message only you can deliver, unearth the story you may be underestimating, and discover the turning point your keynote hangs on.
By Day 5, you'll see the show your keynote could become.
He was the Chief Information Officer of an Australian men's health organisation. Confident in the boardroom. Then he was invited to Seattle, to speak at an Amazon event for non-profits. A room of thousands. When he stepped off that stage, more than a hundred people lined up in the foyer to talk to him. Someone recording a podcast invited him on for an interview, on the spot. That wasn't luck. Every moment of his talk was designed. Over five live days, you'll discover what it takes to design yours.
In corporate, rising from the shop floor to leading national and international teams
On stage, from a shy five-year-old under the lights to an honours degree in performing arts
People coached and trained in 9 years of Illuminated Story, where the two worlds meet
- A ROOM THAT LEANS IN. Moments designed to hold attention from your first word to your last.
- AN AUDIENCE THAT FEELS IT. Your message lands as an experience, not a download of information.
- ONE SHOW, NOT A COLLECTION OF PARTS. Every story, moment and choice playing together like one piece of music.
- PERFORMANCE AS YOURSELF. Voice, stillness, movement and the whole stage, used on purpose. No character required.
- A CLEAR VIEW OF THE SHOW AHEAD. What your keynote could become, and what it will take to build it.
That's Not Luck. That's Design.
“I’ve been in a lot of training over the last 20-30 years and to be honest, I would go straight through this system.”
“The goal we set at the start of the coaching was achieved. This helped raise my presenting performance to a new level.”
“Don’t underestimate the value and power of storytelling. The program has been life changing for me.”
Your Message Deserves a Stage
- You're already speaking. You're getting booked and the feedback is good, but good isn't the same as unforgettable.
- You lead inside an organisation, and the invitations to speak at industry events are starting to arrive. Or you'd love them to.
- You're an expert with a calling. You know your message belongs on a stage. You just can't see the path there yet.
- You have more ideas than minutes, and no thread to hold them together.
- You want to hold the room without becoming someone you're not.
Your Place in the Room.
Live only, with surprises reserved for those who are there.
$97 USD
5 days, 90 minutes a day
- Five live 90-minute sessions with Carmen
- A pre-event video to prepare before Day 1
- Your questions answered live, about your own keynote
- Live exercises that put your own stories to work
- Surprises reserved for those in the room
Design the Moments That Hold the Room
A presentation is a collection of good parts.
➔ A keynote show is one experience. A symphony, not a playlist.
Memorable moments don't happen by accident.
➔ A performer makes them happen on purpose.
It sounds like pretending. It isn't.
➔ You're not playing a character. You're performing as yourself.
You may have been polishing the words, when the real gap is the experience around them.
Most speakers choose their stories by what they're about. A director chooses them by what they do to a room. Two stories on the same topic can do opposite things to an audience.
That's the thinking of a director, not a presenter. And it's the lens you'll look through for five days.
Over five days, you'll start to see how:
- Information becomes experience, your message felt as well as heard
- Parts become one piece, every story and moment playing together
- Accident becomes design, moments that happen on purpose
- Presenter becomes performer, from letting things happen to making them happen
- Good becomes unmistakable, the thing that sets you apart in your field
$97 USD
Five live sessions, 90 minutes each
Resources unlocked as you take part
Online, live on Zoom
November 23 to 27, 2026
7:00 AM Melbourne
The 5 Star Framework for Keynote Show Design
Most speakers have plenty of material. What's missing is the shape that holds it together.
The 5 Star Framework is that shape. Five points, each one a step in turning a message into a show. And at the centre, holding it all together, is design.
It's the framework behind the CIO who left a Seattle stage to a queue in the foyer. The engineer who once walked out of a meeting rather than speak, and now gives keynotes.
The car industry leader who wanted to captivate a room with no slides and no notes, and did. When every point of the star works together, people don't just remember your talk. They remember you.
Design the Keynote Show Inside Your Message
Five live sessions to shape the message, story, audience journey, and stage experience inside your keynote.
DAY 01: Claim the Message Only You Can Deliver
- Audience shift: Who's in the room, and who they'll be when they leave.
- Your edge: What separates your message from every other speaker on your topic.
- One idea they'll repeat: A core message clear enough for your audience to carry out of the room and say to someone else.
- Live direction: Watch a message sharpened in real time, and see what it reveals about yours.
DAY 02: Unearth the Stories That Move the Room
- The story you could tell in your sleep: What's hiding inside the version you've told a hundred times.
- Effect, not topic: How to judge a story by what it does to a room, not what it's about.
- The detail that makes it real: The lived moments that make an audience feel they were there.
- Emotional truth: Why your story matters to them, not just to you.
DAY 03: Find the Moment That Changes Everything
- The turning point: The one moment your keynote is built to reach.
- Before and after: What the room believes before that moment, and what changes once it lands.
- Inside the story, or with the room: When to step into a story, and when to step out and talk to the audience.
- The thread: What holds every story and idea together, and where it lives.
- The whole star: What becomes possible when every point works as one.
DAY 04: Create Moments They’ll Never Forget
- Signature moments: What makes a moment unforgettable, and how it's created on purpose.
- The audience inside the story: How to bring the room into your story, instead of telling it from the outside.
- Your voice, on purpose: Pace, pause and stillness as tools, not habits.
- The stage as a tool: Sound, visuals and space, when they serve the message and when they get in the way.
- Nothing but you: Why the most powerful moments often need no production at all.
DAY 05: Take Your Keynote From Page to Stage
- The whole show: Message, stories, turning point and moments, seen as one experience.
- Off the page: What changes the moment your words are spoken to a room.
- Landmarks, not lines: Why memorising word for word works against you, and what works instead.
- What's ready, what's not: An honest view of what your keynote has, and what it still needs.
- The path to the stage: A clear sense of what it will take to bring your show to life.
What You'll Walk Away With
- A sharper sense of your message, and the edge that sets it apart from every other speaker on your topic.
- A new way of seeing the story you tell most often, and what's been hiding inside it.
- The turning point your whole keynote could hang on.
- A director's eye for what makes a moment unforgettable, and the first ideas for your own.
- Resources unlocked as you take part live, yours to keep.
- A clear view of your keynote as one show, and an honest sense of what it will take to build it.
- And the spark of what you came for: a keynote show that's unmistakably yours.
Your Place in the Room.
Live only, with surprises reserved for those who are there.
$97 USD
5 days, 90 minutes a day
- Five live 90-minute sessions with Carmen
- A pre-event video to prepare before Day 1
- Your questions answered live, about your own keynote
- Live exercises that put your own stories to work
- Surprises reserved for those in the room
Meet Carmen Sederino, Founder of Illuminated Story
Carmen Sederino
She went on to study performing arts at Monash University, then spent eighteen years in corporate, rising from the shop floor to leading national and international teams. The whole time, she kept her two worlds apart. Then a sales strategist asked her to build a workshop on staying in character in a sales meeting. For the first time, someone wanted her because of her theatre background, not despite it.
That's where Illuminated Story began. In nine years, Carmen has coached and trained more than 1,000 people, from executives and elite athletes to authors and engineers. She works as a creative director rather than a speaking coach, directing the message, the stories and the show around them.
What If There Was a Line in the Foyer, Waiting for You?
That's Not Luck. That's Design.
Is this the right next step for your keynote?
This is for you if…
- You're already booked to speak, and want to be the speaker people remember.
- You lead inside an organisation, and industry stages are starting to call.
- You're an expert, author or coach with a message that belongs on a stage.
- You're building a new keynote, or reshaping one you've given many times.
- You have more stories than you know what to do with, or one you keep coming back to.
- You want your audience to leave different, not just informed.
- You'd like your slides to stop doing the heavy lifting.
- You want to hold a room without putting on a persona.
- You're curious what a director would see in your talk.
- You're ready to turn up live and do the work in the room.
- You want a finished script handed to you.
- You'd rather watch later than be in the room.
- You believe the slides are the show.
- You want a character to hide behind.
- You're looking for presentation tips to skim and file away.
Frequently Asked Questions
What is Design an Unforgettable Keynote Show in 5 Days?
A five-day live online event, 90 minutes a day, for leaders, experts and speakers who want their keynote to become an experience people remember. Every session works on your own keynote, from the message only you can deliver to the moments that make it unforgettable.
Do I need an existing keynote or stage experience?
No. A topic, an idea or a story you've been carrying around is enough. If you're already speaking, bring your current keynote and see it through a director's eyes.
Is this suitable if I'm not a natural performer?
Yes. You won't be asked to play a character. You'll perform as yourself, with every choice made on purpose. One of Carmen's clients once walked out of a meeting rather than speak. She now gives keynotes.
What if I cannot attend every live session?
The sessions are designed to be experienced live, and there are no replays. Each day builds on the one before, so you'll get the most from being there for all five. If you miss one, join the next and keep going. Those who come live also unlock resources and surprises along the way.
What time does it start where I am?
Sessions begin at 7:00 AM Melbourne time, which falls on the previous day in the US and UK. Use the timezone link at the top of the page to see the exact time where you are.
What is the investment?
The investment for the five-day live keynote intensive is $97 USD.
How much time should I set aside each day?
Set aside 90 minutes each day for the live session, across five days.
Where does the intensive take place?
The intensive is an online event, so you can join remotely.
Carmen Sederino
DISCLAIMER: Illuminated Story is not affiliated with, endorsed by, or sponsored by Facebook, Instagram, LinkedIn, YouTube, Zoom or any other platform; their names are trademarks of their respective owners. Results and testimonials shared on this site are individual experiences, not typical or guaranteed; your results depend on your own effort and circumstances.DISCLAIMER: This site is not affiliated with, endorsed by, or sponsored by Facebook, Instagram, Snapchat, or any other social media platform. Facebook, Instagram, and Snapchat are trademarks of their respective owners.